Survey outlines which qualities motivate new car buyers

Filed under: Car Buying

So, you’ve found car that catches your eye. It’s attractive, has features you want and priced within your budget. Slam dunk, right? Perhaps, recent telephone survey administered Consumer Reports proves that a number of additional factors can affect decision to purchase a new car… and we don’t mean cup holders.

Among factors tilting scales any particular automaker’s favor is brand loyalty, though CR recently found that desire purchase another vehicle same brand varies widely between men women as well as age group. That aside, most likely attributes get buyer switch brands higher quality better fuel economy.

Also important lower price, better safety record more standard equipment. Of course, we’d like to think comprehensive automotive reviews can sway buyer preference too…

[Source: Consumer Reports | Image: Getty]

Survey outlines which qualities motivate new car buyers originally appeared Autoblog Sun, 30 May 2010 12:33:00 EST. Please see our terms for use of feeds.

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