Video: GM tries to explain away Chevy vs. Chevrolet debacle

Filed under: Etc., Marketing/Advertising, Videos, Chevrolet, GM, Humor

GM VP Alan Batey explains Chevygate – Click above to watch video after the jump

Chevygate 2010 continues. By now, you’ve probably heard all about General Motors love/hate relationship with Chevy nickname for its bread-and-butter Chevrolet brand. At first, company seemed turning its back America’s pet name the Bowtie brand before turning around saying that the company downright loves it when American people use Chevy name, but it would be using Chevrolet in all its branding and messaging “branding consistency.” The whole dust-up centered around The General’s attempt build more easily identifiable brand in emerging markets. Or something.

Now GM’s social marketing guru Joe LaMuraglia has turned out video featuring Sales VP Alan Batey to attempt to quiet the teaming masses. You can hop the jump see full flick for yourself, just beware, shaky hand-cam ensues.

Batey says that Chevrolet is one of the fastest growing brands in the world, that for every one Chevy model sold here in the U.S., the company moves two units overseas. In order to stifle any confusion as to whether or not Chevrolet Chevy the same brand, the company is simply going to use Chevrolet moving forward. Simple as that.

[Source: Chevrolet via YouTube]

Continue reading Video: GM tries explain away Chevy vs. Chevrolet debacle

Video: GM tries explain away Chevy vs. Chevrolet debacle originally appeared Autoblog Fri, 11 Jun 2010 19:24:00 EST. Please see our terms use feeds.

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