Amusing: Renault pressured to change name of Zoe EV by woman named Zoe Renault

Filed under: Coupe, Etc., Marketing/Advertising, Hatchback, Renault, Humor, Electric

Renault Zoe Z.E. concept – Click above high-res image gallery

Any marketing person will tell you that coming up right name is one of most difficult aspects of launching new product. Big companies will spend millions of dollars researching names to make sure that they aren’t already trademarked or have strange or offensive meanings other countries.

Renault, however, has slightly different problem name one its upcoming electric vehicles. The Zoe Z.E. compact, urban commuter due launched 2012. Renault not an uncommon name France, wit its namesake, Louis Renault having begun building cars late 19th century. Unfortunately certain Parisian woman, having both her first last names associated new car apparently just too much. Thus, according Autocar, Zoe Renault threatening sue Automaker Renault unless it changes name its forthcoming EV.

While we can certainly sympathize with Ms. Renault, her complaint here seems be bit stretch. The automaker apparently chose the name Zoe because it means “life” Greek. Unless automakers start using nothing but made up or alphanumeric names, there bound be someone, somewhere that will have an issue with just about every name. It’s time get over it.

Gallery: Renault Zoe Z.E. concept

[Source: Autocar]

Amusing: Renault pressured to change name of Zoe EV by woman named Zoe Renault originally appeared Autoblog Mon, 24 May 2010 15:57:00 EST. Please see our terms use feeds.

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