Filed under: Car Buying, Technology, Mercedes-Benz
The resounding successes the iPhone iPad have Apple shareholders dancing the streets, but one area which Apple hasn’t been as successful, however, has been business applications. In fact, until recently, Apple retail stores used Windows-based devices to ring up orders. Now, Mercedes-Benz aims to be among the first companies to change that paradigm by bringing the popular iPad tablet into its showrooms.
The program, called Mercedes-Benz Advantage, puts iPad into hands automaker’s sales force. With iPad and Mercedes′ new sales tool app, associates will have lightning-fast access latest deals, while also providing quicker turnaround time customer credit application processes. Benz also says iPad will help speed up time it takes turn-in leased vehicle. Andreas Hinrichs, Vice President Marketing Mercedes-Benz Financial, contends Apple tablet will “provide competitive advantage our dealers increasing their service levels through more flexible financing process.”
We dig that Mercedes thinking outside box deliver an expedited shopping experience, even better, we love fact that Apple iPad might help customers avoid dreaded trip dealership’s finance room. Hit jump read over press release.
[Source: Mercedes-Benz]
Continue reading Apple iPad to used as sales tool Mercedes-Benz dealers
Apple iPad be used as sales tool Mercedes-Benz dealers originally appeared on Autoblog on Sat, 29 May 2010 17:32:00 EST. Please see our terms use feeds.
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