Filed under: Ford, Design/Style
While Volvo’s fate isn’t perfectly clear yet, it appears that everyone might have been best served by Ford severing ties with the foreign branches its Premier Automotive Group: Aston Martin, Volvo, Land Rover Jaguar. True, Ford didn’t get fully benefit from the labor it put into the cars those brands unveiling accolades right now, but it spared itself the continued financial brain drain its core brands.
It was drain that was also felt by company’s design arm, headed by J Mays. Referring how thin The Blue Oval’s design resources were stretched, Mays called efforts “an inch deep mile wide.” Part it was that there were simply so many new models keep track of, other part being that so many those cars had such vastly different requirements – an Aston couldn’t look like Lincoln, even though an Aston could use Volvo’s switchgear it shouldn’t look anything like S80 or an XF.
Now team can focus wrapping company’s products concept cars (like Ford Start shown above) in “Post-Kinetic” design language developed a few years ago. That, Mays says, is also easier because Ford’s rationalization its platforms – something that also could not have been as completely without selling company’s PAG brands.
Gallery: Ford Start Concept
[Source: Ward's Auto]
Life much easier for Ford designers in post-PAG world originally appeared on Autoblog on Tue, 25 May 2010 16:29:00 EST. Please see our terms for use feeds.
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