Filed under: Motorsports, Coupe, Performance, Etc., Videos, Hyundai, Mini, Porsche
Mini can safely be considered the 800-pound gorilla viral marketing the automotive sector, fresh from its big showing this year its Assurance program successful Super Bowl appearances, Hyundai showing real pluck. Need more proof? The boys from Korea have just stepped up stand Porsche, offering to take on Mini at its Road Atlanta Challenge.
In a smack-talk-tastic video response they’ve released Mini USA head Jim McDowell, Hyundai says they′re eager bring their Genesis Coupe to Hotlanta raceway next month. What about Mini’s planned June 21 event? Seems Hyundai race driver Rhys Millen is bit busy getting ready climb certain mountain, so Hyundai is challenging Mini race in July.
As Hyundai spokesman Dan Bedore tells Autoblog, “Since we launched Genesis Coupe, we’ve always said that we’ll take all-comers when it comes comparison tests. And we’ve had some experience the race track at Road Atlanta. We′d be happy to meet Mini the race track.”
To step in and offer take punch for someone you don′t really even consider buddy (read: Porsche) is either bold or downright crazy – or more than likely, some glorious combination the two – either way, it takes serious cojones. Will Mini step up to the challenge? Better still, might there a three-way battle royale? Check out the video after the jump stay tuned, everyone… this just got interesting.
Photos by Michael Harley / Copyright (C)2010 Weblogs, Inc.
[Source: Hyundai]
Continue reading Video: Hyundai steps for Porsche, offers take Mini at Road Atlanta
Video: Hyundai steps in for Porsche, offers to take on Mini at Road Atlanta originally appeared Autoblog Fri, 18 Jun 2010 16:45:00 EST. Please see our terms for use of feeds.
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