Filed under: Car Buying, Etc., Plants/Manufacturing, Marketing/Advertising, Acura, Ford, Lexus, Lincoln, Mercedes-Benz, Toyota
J.D. Power and Associates has released its 2010 Initial Quality Study (IQS) and Porsche has earned back top spot that was occupied by Lexus in last year’s study. The annual J.D. Power study measures IQS based on problems reported per 100 vehicles (PP100) – lower score means lower rate of problem incidences higher quality.
Domestic brands, as whole, demonstrated higher initial quality than import brands for the first time an IQS (impressive, as the company has been conducting the study for 24 years). “Domestic automakers have made impressive strides steadily improving vehicle quality, particularly since 2007,” said David Sargent, vice president of global vehicle research at J.D. Power and Associates. “This year may mark key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality.” According to J.D. Power, the industry average for initial quality 109 problems per 100 vehicles (PP100) 2010 (that slight increase from 108 PP100 2009). However, initial quality for domestic brands as whole has improved to an average of 108 PP100, slightly better than the initial quality of import brands, which average 109 PP100 2010.
Acura made an impressive improvement in 2010 study. The automaker climbed from 111 P in 2009 to just 86 P in 2010, earning second spot just under Porsche (83 P). Mercedes-Benz (87 PP100) earned third position with Lexus (88 PP100) immediately following. Ford (93 PP100) and Lincoln (106 PP100) also earned Top 10 positions. Interestingly enough, Toyota (117 PP100) fell its seventh position 2009 21st the 2010 study. The complete J.D. Power press release and charts can found after the jump and the gallery below.
Gallery: 2010 J.D. Power and Associates IQS
[Source: J.D. Power and Associates]
J.D. Power 2010 Initial Quality Study released, first time ever domestics lead imports originally appeared Autoblog Thu, 17 Jun 2010 13:00:00 EST. Please see our terms for use feeds.
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